With or without you: consumer acceptance of two national brand portfolio extension options

Diederich Bakker, Magda Nenycz-Thiel

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

85 Downloads (Pure)

Vingerafdruk

Duik in de onderzoeksthema's van 'With or without you: consumer acceptance of two national brand portfolio extension options'. Samen vormen ze een unieke vingerafdruk.

Economics, Econometrics and Finance

Social Sciences