@book{c6168369e6e54051a24213c6c9631400,
title = "Vertical Brand Portfolio Management",
keywords = "brand management, brand portfolio, marketing, retail, fast moving consumer goods (fmcg), private labels, brand manufacturers, merkmanagement, merkenportfolio, marketing, detailhandel, fast moving consumer goods (fmcg), huismerken, merkfabrikanten",
author = "Diederich Bakker",
year = "2017",
month = nov,
day = "1",
language = "Chinees",
isbn = "978-7-5096-5006-6",
series = "The Classic Translated Series of Brand Building and Management",
publisher = "Economy & Management Publishing House",
address = "China",
}