@inbook{9b8453dee08545f998e3bc88963eec02,
title = "Triodos Bank - mission-driven success pays off: from Dutch enfant terrible to European business leader",
abstract = "The story of Triodos Bank over the last 20 years reads as a success story. It is also a story about how principles are guiding business. However, principles need a pragmatic approach in order to be successful. Over the past 30 years the bank{\textquoteright}s management has succeeded in balancing a clear focus to create value for society with the objectives of a financially sound company. This case will describe this development, focusing on a period of rapid growth from 1990 to 2009, in which the organization grew from a small entity to a serious bank.",
keywords = "bankwezen, economische crises, Triodos Bank, bedrijfsethiek, banking, economic crises, Triodos Bank, business ethics",
author = "{de Graaf}, {Frank Jan}",
year = "2012",
language = "English",
series = "Humanism in Business Series",
publisher = "Palgrave Macmillan",
pages = "158--168",
booktitle = "Banking with Integrity",
address = "Switzerland",
}