The influence of cross-cultural differences on consumer values: a case study

Erik Jan Kostelijk, Karel Jan Alsem, Semra Ali

Onderzoeksoutput: ReportProfessional

572 Downloads (Pure)

Samenvatting

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences their preferences.
Originele taal-2English
UitgeverijHanze University of Applied Sciences
Aantal pagina's71
StatusPublished - nov 2017

Publicatie series

NaamMarklinq Publication
Nr.12
ISSN van geprinte versie2214-9597

Keywords

  • consumentengedrag
  • culturele diversiteit
  • waarden
  • marketing

Vingerafdruk Duik in de onderzoeksthema's van 'The influence of cross-cultural differences on consumer values: a case study'. Samen vormen ze een unieke vingerafdruk.

Citeer dit