The influence of cross-cultural differences on consumer values: a case study

Erik Jan Kostelijk, Karel Jan Alsem, Semra Ali

Onderzoeksoutput: ReportProfessional

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Samenvatting

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences their preferences.
Originele taal-2English
UitgeverijHanze University of Applied Sciences
Aantal pagina's71
StatusPublished - nov 2017

Publicatie series

ReeksMarklinq Publication
Nummer12
ISSN2214-9597

Keywords

  • consumentengedrag
  • culturele diversiteit
  • waarden
  • marketing

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