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The impact of organisational characteristics on corporate visual identity
Annette van den Bosch,
Wim Elving
, Menno de Jong
Communication, Behaviour & Sustainable Society
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Article
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Academic
›
peer review
666
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Gewicht
Alfabetische volgorde
Social Sciences
Corporate Identity
100%
Decision Making
50%
Dutch
100%
Mythology
50%
Ritual
50%
Socialization Process
50%
Structural Equation Modeling
50%
Keyphrases
Corporate Brand
5%
Corporate Identity
15%
Corporate Visual Identity
100%
Cultural Aspects
5%
Design Methodology
5%
Dutch
10%
External Stakeholders
5%
Identity Characteristics
5%
Identity Consistency
5%
Identity Identity
5%
Identity Knowledge
5%
Identity Management
21%
Identity Strategies
5%
Management Characteristics
5%
Netherlands
5%
Organizational Characteristics
100%
Organizational Identity
5%
Organizational Perspective
5%
Organizational Professional
5%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
5%
Perceptual Consistency
5%
Product Brand
5%
Socialization Process
5%
Strong Impact
5%
Sub-brands
5%
Visual Identity
5%
Computer Science
Considerable Amount
25%
Cultural Aspect
25%
Direct Relationship
25%
External Stakeholder
25%
Identity Management
100%
Organizational Perspective
25%
Practical Implication
25%
Structural Equation
25%
Supporting Evidence
25%
Economics, Econometrics and Finance
Brand Architecture
50%
Corporate Identity
100%
Firm Value
50%
Psychology
Organizational Perspective
100%
Socialization
100%