THE COMPLEXITY AND OPPORTUNITIES OF CSR

Wim Elving

THE COMPLEXITY AND OPPORTUNITIES OF CSR

Vertaalde titel van de bijdrage: De complexiteit en kansen van MVO

Wim Elving

Communication, Behaviour & Sustainable Society

Onderzoeksoutput: Chapter › Academic › peer review

Samenvatting

In dit hoofdstuk geef ik niet alleen een overzicht van de huidige ontwikkelingen op het gebied van maatschappelijk verantwoord ondernemen (MVO), milieu, maatschappij en goed bestuur (ESG) en de Sustainable Development Goals (SDG's) in verband met de nieuwe EU-richtlijn voor duurzaamheidsverslaglegging over bedrijven (Europese Unie, 2024) en de gevolgen daarvan voor organisaties, maar ook van de kansen en risico's die ze bieden met betrekking tot de verspreiding van desinformatie. Ik zal ook de recente rechtszaken tegen bedrijven en overheden met betrekking tot greenwashing bespreken en kansen bespreken voor organisaties om zichzelf te positioneren als innovatief en aantrekkelijk voor toekomstige en huidige werknemers met een focus op duurzaamheid in de strijd om talent.

Vertaalde titel van de bijdrage	De complexiteit en kansen van MVO
Originele taal-2	English
Titel	Responsibility in Strategic Communication: Truth or Trap?
Redacteuren	Denisa Helová, Petra Koudelková, Hana Moravcová, Stefania Romenti, Chiara Valentini
Plaats van productie	UK
Uitgeverij	Emerald Publishing
Hoofdstuk	3
Pagina's	18-29
Aantal pagina's	12
Volume	8
Uitgave	8
ISBN van elektronische versie	9781835497920
ISBN van geprinte versie	1835497926
Status	Published - 1 mrt. 2025
Evenement	EUPRERA 24th Annual Congress: Responsible Communication - or Communicating Responsibility? - Charles University Prague, Prague, Czech Republic Duur: 21 sep. 2023 → 23 sep. 2023 https://euprera2023.com/

Publicatie series

Reeks	Advances in Public Relations and communication management
Volume	8
ISSN	2398-3914

Conference

Conference	EUPRERA 24th Annual Congress
Land/Regio	Czech Republic
Stad	Prague
Periode	21/09/23 → 23/09/23
Internet adres	https://euprera2023.com/

Duurzame ontwikkelingsdoelstellingen van de VN

Deze output draagt bij aan de volgende duurzame ontwikkelingsdoelstelling(en)

SDG 07 – Betaalbare en schone energie
SDG 09 – Industrie, innovatie en infrastructuur
SDG 12 – Verantwoordelijke consumptie en productie

Keywords

strategische communicatie
duurzaamheid
CSR
communicatie
duurzame ontwikkelingsdoelen
maatschappelijk verantwoord ondernemen

Research Focus Areas Hanze University of Applied Sciences

Energie

Publinova thema's

ICT & Media
Mens en Maatschappij

Toegang tot document

https://bookstore.emerald.com/responsibility-in-strategic-communication-hb-9781835497937.html

Citeer dit

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pages = "18--29",

editor = "Denisa Helov{\'a} and Petra Koudelkov{\'a} and Hana Moravcov{\'a} and Stefania Romenti and Chiara Valentini",

booktitle = "Responsibility in Strategic Communication: Truth or Trap?",

address = "United Kingdom",

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Elving, W 2025, THE COMPLEXITY AND OPPORTUNITIES OF CSR. in D Helová, P Koudelková, H Moravcová, S Romenti & C Valentini (reds.), Responsibility in Strategic Communication: Truth or Trap?. 8 edn, vol. 8, Emerald Publishing, UK, Advances in Public Relations and communication management, vol. 8, blz. 18-29, EUPRERA 24th Annual Congress, Prague, Czech Republic, 21/09/23. <https://bookstore.emerald.com/responsibility-in-strategic-communication-hb-9781835497937.html>

THE COMPLEXITY AND OPPORTUNITIES OF CSR. / Elving, Wim.
Responsibility in Strategic Communication: Truth or Trap?. reds. / Denisa Helová; Petra Koudelková; Hana Moravcová; Stefania Romenti; Chiara Valentini. Vol. 8 8. uitgave UK: Emerald Publishing, 2025. blz. 18-29 (Advances in Public Relations and communication management, Vol. 8).

Onderzoeksoutput: Chapter › Academic › peer review

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AB - In this chapter, I will present not only an outline of current developments of corporate social responsibility (CSR), environmental, social, and governance (ESG), and the Sustainable Development Goals (SDGs) related to the new EU Corporate Sustainability Reporting Directive (European Union, 2024) and the consequences these have for organizations but also the opportunities and risks they provide in relation to the spread of disinformation. I will also discuss the recent court cases against companies and governments regarding greenwashing and discuss opportunities for organizations to position themselves as innovative and attractive for future and current employees with a focus on sustainability in the war for talent

KW - strategische communicatie

KW - duurzaamheid

KW - CSR

KW - communicatie

KW - duurzame ontwikkelingsdoelen

KW - maatschappelijk verantwoord ondernemen

KW - strategic communication

KW - sustainability

KW - communication

KW - CSR

KW - sustainable development goals

KW - corporate social responsibility

M3 - Chapter

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SP - 18

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BT - Responsibility in Strategic Communication: Truth or Trap?

A2 - Helová, Denisa

A2 - Koudelková, Petra

A2 - Moravcová, Hana

A2 - Romenti, Stefania

A2 - Valentini, Chiara

PB - Emerald Publishing

CY - UK

T2 - EUPRERA 24th Annual Congress

Y2 - 21 September 2023 through 23 September 2023

ER -

THE COMPLEXITY AND OPPORTUNITIES OF CSR

Samenvatting

Publicatie series

Conference

Duurzame ontwikkelingsdoelstellingen van de VN

Keywords

Research Focus Areas Hanze University of Applied Sciences

Publinova thema's

Toegang tot document

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Citeer dit