Tencent: a case study on expanding through micro-innovation and strategic partnerships

Filip Vedder

    Onderzoeksoutput: ChapterAcademicpeer review

    Samenvatting

    Analyse van Chinees IT bedrijf Tencent uit Rien T. Segers (ed.), Multinational Management. A Casebook on Asia’s Global Market Leaders, to be published by Springer International Publishers, Heidelberg 2016.
    Originele taal-2English
    TitelMultinational management
    Subtitela casebook on Asia’s global market leaders
    RedacteurenRien T. Segers
    UitgeverijSpringer International Publishing Switzerland
    Pagina's111-130
    ISBN van elektronische versie978-3-319-23012-2
    ISBN van geprinte versie978-3-319-23011-5
    DOI's
    StatusPublished - 29 jan 2016

    Keywords

    • strategisch management

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  • Citeer dit

    Vedder, F. (2016). Tencent: a case study on expanding through micro-innovation and strategic partnerships. In R. T. Segers (editor), Multinational management: a casebook on Asia’s global market leaders (blz. 111-130). Springer International Publishing Switzerland. https://doi.org/10.1007/978-3-319-23012-2_7