Short-term effects on web site visits on brand equity

K.R.E. Huizingh, K.J. Alsem, M. Saren (Editor), A. Wilson (Editor)

Onderzoeksoutput: Contribution to conference proceedingProfessional

Originele taal-2Dutch
TitelProceedings of the 32nd EMAC conference
Aantal pagina's109
StatusPublished - 2003
Extern gepubliceerdJa

Keywords

  • marketing
  • websites

Citeer dit