Outline of a Degrowth Business Model Framework

    Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review


    For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). This transition has consequences for business, because instead of boosting sales companies need to encourage consumers to make do with less, avoiding build in obsolescence, extending product lives to slow disposal and replacement, focusing on satisfying ‘needs’ rather than ‘wants’ and reducing overall resource consumption through conscious changes in sales and marketing techniques, new
    revenue models and innovative technology solutions (Bocken & Short, 2016). Overall, we can say that companies have to rethink their business models, therefore I specifically aim to answer the following research question: what could a degrowth business model framework look like? Degrowth business models (DGMs) are supposed to serve the dual aim of (1) obeying planetary
    boundaries whilst simultaneously (2) contributing to reducing inequality and increasing well-being. That is companies need to develop value propositions that, on the one hand contribute to absolutely reducing resource and energy consumption, and on the other are aimed at production of protected
    needs (Di Giulio & Defila, 2021). Since degrowth is considered an authentic and legitimate interpretation of sustainable development, SDGs 12-16 can serve as proxies for obeying planetary boundaries, whilst the remaining SDGs (minus
    SDG8.1 -economic growth) can be regarded as proxies for well-being and reducing inequality.
    Originele taal-2English
    TitelNew Business Models Conference Proceedings 2023
    SubtitelProceedings of the 8th International Conference on New Business Models
    Aantal pagina's9
    StatusPublished - 20 jun. 2023
    EvenementNew Business Models Conference 2023 - Maastricht University, Maastricht, Netherlands
    Duur: 21 jun. 202323 jun. 2023


    ConferenceNew Business Models Conference 2023
    Internet adres


    • ontgroei
    • economie
    • duurzame ontwikkeling
    • bedrijfsmodellen


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