Mastering Meaningful Customer Connections

Harald Pol

Mastering Meaningful Customer Connections

Vertaalde titel van de bijdrage: Betekenisvolle Klantrelaties

Harald Pol

Marketing en Ondernemen

Onderzoeksoutput: Contribution to conference proceeding › Academic

Samenvatting

Presentatie over klantbeleving en hoe klantbeleving kan bijdragen aan het opbouwen van een betekenisvolle en duurzame klantrelatie.

Vertaalde titel van de bijdrage	Betekenisvolle Klantrelaties
Originele taal-2	English
Titel	IV International Marketing Congress MKT2DAY
Status	Published - 13 sep. 2024
Evenement	IV International Marketing Congress MKT2DAY, Universidad San Ignacio de Loyola, Lima, Peru - Online, Lima, Peru Duur: 13 sep. 2024 → 15 sep. 2024

Conference

Conference	IV International Marketing Congress MKT2DAY, Universidad San Ignacio de Loyola, Lima, Peru
Land/Regio	Peru
Stad	Lima
Periode	13/09/24 → 15/09/24

Duurzame ontwikkelingsdoelstellingen van de VN

Deze output draagt bij aan de volgende duurzame ontwikkelingsdoelstelling(en)

SDG 12 – Verantwoordelijke consumptie en productie
SDG 17 Partnerschap om de doelen te bereiken

Keywords

klantbeleving

Research Focus Areas Hanze University of Applied Sciences

Ondernemerschap

Publinova thema's

ICT & Media
Economie en Management
Mens en Maatschappij

Citeer dit

@inproceedings{0ecaff0dc14c4cfca8f81a7dfa70351d,

title = "Mastering Meaningful Customer Connections",

abstract = "Much research has been conducted into the determinants of customer experience. However, these studies do not include relationship norms as a possible determinant of customer experience. Nevertheless, there are strong indications that the relationship norms used by a customer are an important factor in customer behaviour and customer experience. The purpose of this PhD thesis was to investigate the influence of relational models on customer experience and to explain possible differences in presence of relational models. This thesis describes the results of two studies. The findings are interesting for organisations that want to improve customer experience. ",

keywords = "customer experience, klantbeleving",

author = "Harald Pol",

year = "2024",

month = sep,

day = "13",

language = "English",

booktitle = "IV International Marketing Congress MKT2DAY",

note = "IV International Marketing Congress MKT2DAY, Universidad San Ignacio de Loyola, Lima, Peru ; Conference date: 13-09-2024 Through 15-09-2024",

}

TY - GEN

T1 - Mastering Meaningful Customer Connections

AU - Pol, Harald

PY - 2024/9/13

Y1 - 2024/9/13

N2 - Much research has been conducted into the determinants of customer experience. However, these studies do not include relationship norms as a possible determinant of customer experience. Nevertheless, there are strong indications that the relationship norms used by a customer are an important factor in customer behaviour and customer experience. The purpose of this PhD thesis was to investigate the influence of relational models on customer experience and to explain possible differences in presence of relational models. This thesis describes the results of two studies. The findings are interesting for organisations that want to improve customer experience.

AB - Much research has been conducted into the determinants of customer experience. However, these studies do not include relationship norms as a possible determinant of customer experience. Nevertheless, there are strong indications that the relationship norms used by a customer are an important factor in customer behaviour and customer experience. The purpose of this PhD thesis was to investigate the influence of relational models on customer experience and to explain possible differences in presence of relational models. This thesis describes the results of two studies. The findings are interesting for organisations that want to improve customer experience.

KW - customer experience

KW - klantbeleving

M3 - Contribution to conference proceeding

BT - IV International Marketing Congress MKT2DAY

T2 - IV International Marketing Congress MKT2DAY, Universidad San Ignacio de Loyola, Lima, Peru

Y2 - 13 September 2024 through 15 September 2024

ER -

Mastering Meaningful Customer Connections

Samenvatting

Conference

Duurzame ontwikkelingsdoelstellingen van de VN

Keywords

Research Focus Areas Hanze University of Applied Sciences

Publinova thema's

Vingerafdruk

Citeer dit