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Managing corporate visual identity: exploring the differences between manufacturing and service, and profit-making and nonprofit organizations
Annette van den Bosch, Menno de Jong,
Wim Elving
Communication, Behaviour & Sustainable Society
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Keyphrases
Consistent Use
11%
Corporate Identity
22%
Corporate Visual Identity
100%
Dutch
11%
Identity Consistency
11%
Identity Management
33%
Management Characteristics
11%
Management Instruments
11%
Manufacturing Organizations
11%
Nonprofit Organizations
100%
Organization Type
11%
Profit Making
100%
Service Organizations
11%
Strategic Development
11%
Economics, Econometrics and Finance
Corporate Identity
66%
Nonprofit Organization
100%
Social Sciences
Corporate Identity
100%
Dutch
50%
Nursing and Health Professions
Non Profit Organization
100%
Service Organisation
33%
Computer Science
Identity Management
100%
Organization Type
33%