Managing corporate identity: an integrative framework of dimensions and determinants

Joep Cornelissen; Wim Elving

Managing corporate identity: an integrative framework of dimensions and determinants

Vertaalde titel van de bijdrage: Het managen van de Corporate Identiteit. Een integratief raamwerk van dimensies en determinanten

Joep Cornelissen, Wim Elving

Communication, Behaviour & Sustainable Society

Onderzoeksoutput: Article › Academic › peer review

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Samenvatting

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research

Vertaalde titel van de bijdrage	Het managen van de Corporate Identiteit. Een integratief raamwerk van dimensies en determinanten
Originele taal-2	English
Pagina's (van-tot)	114-120
Tijdschrift	Corporate communications: an international journal
Volume	8
Nummer van het tijdschrift	2
Status	Published - 2003

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Keywords

bedrijfsidentiteit

Research Focus Areas Hanze University of Applied Sciences

Energie

Publinova thema's

ICT & Media
Mens en Maatschappij

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Cornelissen & Elving CCIJ 2003Final published version, 234 KB

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Managing corporate identity: an integrative framework of dimensions and determinants

Samenvatting

Duurzame ontwikkelingsdoelstellingen van de VN

Keywords

Research Focus Areas Hanze University of Applied Sciences

Publinova thema's

Toegang tot document

Vingerafdruk

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