Samenvatting
Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research
| Vertaalde titel van de bijdrage | Het managen van de Corporate Identiteit. Een integratief raamwerk van dimensies en determinanten |
|---|---|
| Originele taal-2 | English |
| Pagina's (van-tot) | 114-120 |
| Tijdschrift | Corporate communications: an international journal |
| Volume | 8 |
| Nummer van het tijdschrift | 2 |
| Status | Published - 2003 |
Keywords
- bedrijfsidentiteit