@inbook{9dda27318e7f4f17a61d513385a92e71,
title = "Korte termijn effecten van merknaamveranderingen",
keywords = "merknaamveranderingen, rebranding, effecten",
author = "J. Akkermans and K.J. Alsem",
year = "2003",
language = "Dutch",
pages = "177--192",
editor = "J.C. Hoekstra and Th. Poiesz and Bronner, \{A.E. \} and P. Dekker and \{de Leeuw\}, E. and \{de Ruyter\}, K. and A. Smidts",
booktitle = "Ontwikkelingen in het marktonderzoek, Jaarboek 2003, van de Marktonderzoekassociatie",
publisher = "De Vrieseborch",
address = "Netherlands",
}