Is your employer branding strategy effective? The role of employee predisposition in achieving employer attractiveness

Keyphrases

• Employer Branding 100%
• Brand Strategy 100%
• Employer Attractiveness 100%
• Person-organization Fit 20%
• Employee Preferences 20%
• Potential Employees 20%
• Groningen 10%
• Amsterdam 10%
• Design Methodology 10%
• Regression Analysis 10%
• Employers 10%
• Existing Employees 10%
• Recruitment Communication 10%
• War for Talent 10%
• Targeting Strategies 10%
• Moderator Variables 10%
• Employer Organisations 10%
• Final-year Students 10%
• Locational Preferences 10%
• Employer Image 10%
• Attractiveness Perception 10%

Social Sciences

• Person-Organization Fit 100%
• Predisposition 100%
• Quasi Experiment 50%