Identity based marketing: a new balanced marketing paradigm

Social Sciences

• Design Methodology 100%
• Supply and Demand 100%
• Authors 100%
• Marketing Strategy 100%
• Marketing Theory 100%
• Resource-Based View 100%

Keyphrases

• Identity-based 100%
• Marketing Paradigms 100%
• Brand Identity 60%
• Design Methodology 20%
• Customer Needs 20%
• Value-adding 20%
• Supply Side 20%
• Demand Side 20%
• Marketing Theory 20%
• Resource-based View 20%
• Marketing Strategy 20%
• Customer Perception 20%
• Marketing Issues 20%
• Strategy Focus 20%
• Marketing Practices 20%
• Identity Perception 20%