How to win the war for talent in the IT-City of Groningen: the relevance of authentic communication

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Groningen as the Dutch Silicon Valley? Too good to be true? Of all jobs in the city, about seven and a half percent are in the IT sector. According to het Financieel Dagblad (2018), IT giants as IBM and Google, but also smaller IT companies and start-ups attract recent graduates, which works wonderfully well in Groningen. However, although attrachting the IT talent has some ins and outs to consider, from a recent article by IT-stad Groningen, it appears that many of the IT companies and players in this vibrant industry have faced the challenges of retaining IT talent they got in. In order to do something about it, IT companies in Groningen need to brand themselves—not just for customers, but for retaining the best possible candidates. The solution? Employer branding!
Originele taal-2English
TitelCommunicatieverhaal halen 2020
SubtitelInspirerende verhalen van de Galjaardprijs 2019 en prikkelende visies over publieke communicatie
UitgeverijHet Boekenschap
Hoofdstuk130
Pagina's130-133
Aantal pagina's4
ISBN van geprinte versie9789492723789
StatusPublished - 11 nov. 2019

Keywords

  • talent
  • vrouwen
  • werkgeversimago
  • informatietechnologie

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