How good are health care companies at branding?

Karel Jan Alsem; Erik Jan Kostelijk

How good are health care companies at branding?

Karel Jan Alsem, Erik Jan Kostelijk

Marketing en Ondernemen

Onderzoeksoutput: Paper › Other research output

Samenvatting

Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015,
A healthy working life in a healthy business

Originele taal-2	English
Pagina's	11-19
Aantal pagina's	8
Status	Published - 2015
Evenement	3rd Understanding Small Enterprises (USE) Conference 2015 - Hanze University of Applied Sciences, Groningen, Netherlands Duur: 21 okt. 2015 → 23 okt. 2015 Congresnummer: 3rd http://www.useconference.com/

Conference

Conference	3rd Understanding Small Enterprises (USE) Conference 2015
Verkorte titel	USE2015
Land/Regio	Netherlands
Stad	Groningen
Periode	21/10/15 → 23/10/15
Internet adres	http://www.useconference.com/

Keywords

use conferentie
marketing
gezondheidszorg
Nederland

Research Focus Areas Hanze University of Applied Sciences

Ondernemerschap

Publinova thema's

ICT & Media
Economie en Management
Mens en Maatschappij

Citeer dit

@conference{9c71c6b4d6d948499070551fc8bedb33,

title = "How good are health care companies at branding?",

abstract = "Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015, A healthy working life in a healthy business",

keywords = "use conferentie, marketing, gezondheidszorg, Nederland, use conference, marketing, health care, Netherlands",

author = "Alsem, \{Karel Jan\} and Kostelijk, \{Erik Jan\}",

year = "2015",

language = "English",

pages = "11--19",

note = "3rd Understanding Small Enterprises (USE) Conference 2015, USE2015 ; Conference date: 21-10-2015 Through 23-10-2015",