Samenvatting
A lecture and seminar about lean marketing proved to be successful to achieve learning outcomes that involved an understanding of the lean startup model. Further, participating students were able to discuss complex marketing issues in an international setting.
| Originele taal-2 | English |
|---|---|
| Pagina's | 206-211 |
| Aantal pagina's | 6 |
| Status | Published - 2021 |
Keywords
- online onderwijs
- internationale klaslokalen
Research Focus Areas Hanze University of Applied Sciences
- Ondernemerschap
Publinova thema's
- Economie en Management
- Mens en Maatschappij
Vingerafdruk
Duik in de onderzoeksthema's van 'Fostering Internationalisation Online During a Pandemic –: the Case of Lean Marketing'. Samen vormen ze een unieke vingerafdruk.Citeer dit
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