Engaging millennials in the energy transition

Vertaalde titel van de bijdrage: het betrekken van jongeren in de energietransitie

Renate Dam, Wim Elving, Roel van Veen

Onderzoeksoutput: ChapterAcademicpeer review


This chapter explores how various organizations are engaging millennials in
the energy transition. In the climate accord from Paris, almost all countries
in the world agreed upon reducing greenhouse gasses, so climate change will
be limited. In order to do so, we do need to cut down on our use of fossil fuels
and we do need to alter our behaviour. In this chapter, we study how organizations are engaging with young people, often referred to as millennials on
this subject. Millennials are seen as digital natives, and they grew up with
digital communication. Do organizations engage millennials in this energy
transition and engage them in a way that millennials do communicate? Our
study showed that, with a few exceptions, organizations do not use interactive
media and elements that millennials use, and in this, do not engage millennials to join in the energy transition. We give some suggestions on how organizations can engage millennials to a larger extent
Vertaalde titel van de bijdragehet betrekken van jongeren in de energietransitie
Originele taal-2English
TitelBig ideas in public relations research and practice
UitgeverijEmerald Publishing
StatusPublished - 25 sep. 2019
EvenementEuprera 2018 - Aarhus University, Aarhus, Denmark
Duur: 27 sep. 201829 sep. 2018


ConferenceEuprera 2018


  • energietransitie

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