Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.

Gert-Jan de Bruijn, Wim Elving

Onderzoeksoutput: AbstractProfessional

31 Downloads (Pure)
Originele taal-2English
Aantal pagina's1
StatusPublished - 2011
EvenementCSR Communication conference 2011: The 1st international CSR Communication conference - University of Amsterdam, Amsterdam, Netherlands
Duur: 26 okt 201128 okt 2011
Congresnummer: 1

Conference

ConferenceCSR Communication conference 2011
LandNetherlands
StadAmsterdam
Periode26/10/1128/10/11

Keywords

  • marketing

Citeer dit

de Bruijn, G-J., & Elving, W. (2011). Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.. Abstract van CSR Communication conference 2011, Amsterdam, Netherlands.