Concurrentie-analyse in de marketing: theorie, technieken en toepassing

Karel Jan Alsem

Concurrentie-analyse in de marketing: theorie, technieken en toepassing

Rijksuniversiteit Groningen

Onderzoeksoutput: PhD Research external, graduation external

Samenvatting

This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis.

Originele taal-2	Dutch
Uitgever	s.n.
Gedrukte ISBN's	9020721852
Status	Published - 1991
Extern gepubliceerd	Ja

Keywords

marketing

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Summary

Citeer dit

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KW - marketing

M3 - PhD Research external, graduation external

SN - 9020721852

PB - s.n.

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