Brand positioning: Connecting marketing strategy and communication

Erik Jan Kostelijk; Karel Jan Alsem

Brand positioning: Connecting marketing strategy and communication

Erik Jan Kostelijk, Karel Jan Alsem

Marketing en Ondernemen

Hogeschool van Amsterdam

Onderzoeksoutput: Book › Academic

Samenvatting

This study book contains a framework for developing a distinctive brand positioning.

Originele taal-2	English
Uitgeverij	Routledge/Taylor & Francis
Aantal pagina's	254
Uitgave	1
ISBN van geprinte versie	978-0-367-25019-5
Status	Published - 18 feb. 2020

Keywords

marketing
merken
identiteit

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https://www.routledge.com/Brand-Positioning-Connecting-Marketing-Strategy-and-Communications-1st/Kostelijk-Alsem/p/book/9780367250195

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Brand positioning: Connecting marketing strategy and communication

Samenvatting

Keywords

Toegang tot document

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