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Onderzoeksoutput 2010 2019

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Contribution to conference proceeding
2014

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model

Bakker, D., Raabe, T. & Haas, S., 2014, The proceedings of the International Conference Marketing Trends. 10 blz. (International Marketing Trends Conference).

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

Planning
Brand portfolio
Portfolio strategy
Integrated
Private labels

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

Bakker, D., Raabe, T. & Sundermann, S., 2014, International Marketing Trends Conference proceedings.

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

2012
3 Downloads (Pure)

If not location, then what? An investigation of store choice reasons

Bakker, D., Nenycz-Thiel, M. & Dall'Olmo Riley, 2012, Anzmac Proceedings.

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

Bestand
2011
13 Downloads (Pure)

With or without you: consumer acceptance of two national brand portfolio extension options

Bakker, D. & Nenycz-Thiel, M., 2011, Anzmac Proceedings. 7 blz.

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

Bestand
Brand portfolio
National brands
Acceptance
Private labels
Penetration