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Onderzoeksoutput 2010 2019

2019

Expectations of an undergraduate overseas business intern? exploring the necessary school knowledge and personal traits

Ding, N., Bakker, D., English, T. & Bonsing, T., 19 dec 2019, In : Journal of teaching in international business. 30, 4, blz. 373-396

Onderzoeksoutput: ArticleAcademicpeer review

Open Access
internship
overseas
school
student
workplace
2018

Conceptualising influencer marketing

Bakker, D., 18 okt 2018, In : Journal of emerging trends in marketing and management. 1, 1, blz. 79-87

Onderzoeksoutput: ArticleAcademicpeer review

Marketing
Social media
Conceptualization
Discourse
Decision-making process
2017

Online mobile behavior – an intercultural perspective

Bakker, D., 28 sep 2017.

Onderzoeksoutput: AbstractOther research output

108 Downloads (Pure)
Bestand
Internationalization
International business
The Netherlands
Small and medium-sized enterprises
74 Downloads (Pure)

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (redactie). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, blz. 41-57

Onderzoeksoutput: ChapterProfessional

Bestand
2016
Open Access
China
Branding
Brand management
Chinese consumers
Management practices

Branding trends in Asian markets

Bakker, D., jan 2016, Multinational management : a casebook on Asia's global market leaders. Segers, R. (redactie). Springer International Publishing Switzerland, blz. 311-328

Onderzoeksoutput: ChapterProfessional

Branding
Asia
Japan
Corporate brand
China

Milking trust in China

Bakker, D., 2016, Marketing. Baines, P. (redactie). 4 redactie Oxford University Press, blz. 280-282

Onderzoeksoutput: ChapterProfessional

2015
Brand portfolio
Brand management
Integrated
Portfolio management
Retailers
2014

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model

Bakker, D., Raabe, T. & Haas, S., 2014, The proceedings of the International Conference Marketing Trends. 10 blz. (International Marketing Trends Conference).

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

Planning
Brand portfolio
Portfolio strategy
Integrated
Private labels

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

Bakker, D., Raabe, T. & Sundermann, S., 2014, International Marketing Trends Conference proceedings.

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

2012
3 Downloads (Pure)

If not location, then what? An investigation of store choice reasons

Bakker, D., Nenycz-Thiel, M. & Dall'Olmo Riley, 2012, Anzmac Proceedings.

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

Bestand
2011
13 Downloads (Pure)

With or without you: consumer acceptance of two national brand portfolio extension options

Bakker, D. & Nenycz-Thiel, M., 2011, Anzmac Proceedings. 7 blz.

Onderzoeksoutput: Contribution to conference proceedingAcademicpeer review

Bestand
Brand portfolio
National brands
Acceptance
Private labels
Penetration
2010
16 Downloads (Pure)
Bestand
Strategic options
Branding
Private labels
Retailers
Brand portfolio