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Persoonlijk profiel

Teaching

Brand Management

Marketing Communications

Digital Marketing

International Marketing

Vingerafdruk Duik in de onderzoeksthema's waar Diederich Bakker actief is. Deze onderwerplabels komen voort uit het werk van deze persoon. Samen vormen ze een unieke vingerafdruk.

The Netherlands Business & Economics
Marketing Business & Economics
Internationalization Business & Economics
International business Business & Economics
Small and medium-sized enterprises Business & Economics
Social media Business & Economics
Conceptualization Business & Economics
Discourse Business & Economics

Netwerk Recente externe samenwerking op landenniveau. Duik in de details door op de stippen te klikken.

Projecten 2017 2017

Onderzoeksoutput 2010 2018

Conceptualising influencer marketing

Bakker, D., 18 okt 2018, In : Journal of emerging trends in marketing and management. 1, 1, blz. 79-87

Onderzoeksoutput: ArticleAcademicpeer review

Marketing
Social media
Conceptualization
Discourse
Decision-making process

Online mobile behavior – an intercultural perspective

Bakker, D., 28 sep 2017.

Onderzoeksoutput: AbstractOther research output

Bestand
Internationalization
International business
The Netherlands
Small and medium-sized enterprises

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (redactie). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, blz. 41-57

Onderzoeksoutput: ChapterProfessional

Bestand
Open Access

Activiteiten 2014 2019

Branding in higher education: how to manage your institution's reputation

Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)
13 sep 2018

Activiteit: Oral presentation

How do you compare to marketing and communication departments worldwide?

Diederich Bakker (Speaker), Mathias Falkenstein (Speaker)
12 sep 2018

Activiteit: Oral presentation

2018 Academic Conference on Global SME Development

Diederich Bakker (Speaker)
26 jun 2018

Activiteit: Participation in conference

Pers/media

Start-ups: Ostfriesland ist Entwicklungsland

Diederich Bakker

30/11/18

1 item van media-aandacht

Pers / media: Expert Comment