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Persoonlijk profiel

Teaching

Brand Management

Marketing Communications

Digital Marketing

International Marketing

Vingerafdruk Duik in de onderzoeksthema's waar Diederich Bakker actief is. Deze onderwerplabels komen voort uit het werk van deze persoon. Samen vormen ze een unieke vingerafdruk.

Brand portfolio Business & Economics
Branding Business & Economics
Private labels Business & Economics
Retailers Business & Economics
Integrated Business & Economics
Brand management Business & Economics
China Business & Economics
Portfolio strategy Business & Economics

Netwerk Recente externe samenwerking op landenniveau. Duik in de details door op de stippen te klikken.

Projecten 2017 2021

Onderzoeksoutput 2010 2019

Expectations of an undergraduate overseas business intern? exploring the necessary school knowledge and personal traits

Ding, N., Bakker, D., English, T. & Bonsing, T., 19 dec 2019, In : Journal of teaching in international business. 30, 4, blz. 373-396

Onderzoeksoutput: ArticleAcademicpeer review

Open Access
internship
overseas
school
student
workplace

Conceptualising influencer marketing

Bakker, D., 18 okt 2018, In : Journal of emerging trends in marketing and management. 1, 1, blz. 79-87

Onderzoeksoutput: ArticleAcademicpeer review

Marketing
Social media
Conceptualization
Discourse
Decision-making process

Online mobile behavior – an intercultural perspective

Bakker, D., 28 sep 2017.

Onderzoeksoutput: AbstractOther research output

Bestand
Internationalization
International business
The Netherlands
Small and medium-sized enterprises

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (redactie). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, blz. 41-57

Onderzoeksoutput: ChapterProfessional

Bestand

Activiteiten 2014 2019

Regions in transition - Common challenges. Innovation capacities & skills gap

Anu Manickam (Invited speaker), Harm van Lieshout (Invited speaker), Diederich Bakker (Invited speaker)
4 jun 2019

Activiteit: Invited talk

Gluren bij de Zuiderburen

Diederich Bakker (Speaker)
15 mrt 2018

Activiteit: Invited talk

Branding in higher education: how to manage your institution's reputation

Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)
13 sep 2018

Activiteit: Oral presentation

How do you compare to marketing and communication departments worldwide?

Diederich Bakker (Speaker), Mathias Falkenstein (Speaker)
12 sep 2018

Activiteit: Oral presentation

Pers/media

Start-ups: Ostfriesland ist Entwicklungsland

Diederich Bakker

30/11/18

1 item van Media-aandacht

Pers / media: Expert Comment