Projecten per jaar
Persoonlijk profiel
Teaching
Brand Management
Marketing Communications
Digital Marketing
International Marketing
Vingerafdruk Duik in de onderzoeksthema's waar Diederich Bakker actief is. Deze onderwerplabels komen voort uit het werk van deze persoon. Samen vormen ze een unieke vingerafdruk.
Brand portfolio
Business & Economics
Branding
Business & Economics
Private labels
Business & Economics
Retailers
Business & Economics
Integrated
Business & Economics
Brand management
Business & Economics
China
Business & Economics
Portfolio strategy
Business & Economics
Netwerk
Recente externe samenwerking op landenniveau. Duik in de details door op de stippen te klikken.
Projecten 2017 2021
RIGHT: Interreg North Sea Region project 'RIGHT skills for the RIGHT future' (RIGHT).
Manickam, A., van Lieshout, H., Bakker, D., Wolters, R., Talen, J. & Fokkens, B.
1/11/18 → 1/12/21
Project: Research
Groningen Export Club Cluster Project
Bakker, D., Manickam, A., Bakker, T. & Stuurt, R.
Project: Research
Onderzoeksoutput 2010 2019
Expectations of an undergraduate overseas business intern? exploring the necessary school knowledge and personal traits
Ding, N., Bakker, D., English, T. & Bonsing, T., 19 dec 2019, In : Journal of teaching in international business. 30, 4, blz. 373-396Onderzoeksoutput: Article › Academic › peer review
Open Access
internship
overseas
school
student
workplace
Conceptualising influencer marketing
Bakker, D., 18 okt 2018, In : Journal of emerging trends in marketing and management. 1, 1, blz. 79-87Onderzoeksoutput: Article › Academic › peer review
Marketing
Social media
Conceptualization
Discourse
Decision-making process
Online mobile behavior – an intercultural perspective
Bakker, D., 28 sep 2017.Onderzoeksoutput: Abstract › Other research output
The internationalisation of SMEs - Perspectives for the Northern Netherlands
Bakker, D., 2017, Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship.Onderzoeksoutput: Inaugural speech › Other research output
Bestand
Internationalization
International business
The Netherlands
Small and medium-sized enterprises
The relation between internationalisation and SMEs performance
Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (redactie). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, blz. 41-57Onderzoeksoutput: Chapter › Professional
Bestand
Activiteiten 2014 2019
Regions in transition - Common challenges. Innovation capacities & skills gap
Anu Manickam (Invited speaker), Harm van Lieshout (Invited speaker), Diederich Bakker (Invited speaker)4 jun 2019
Activiteit: Invited talk
From regional to international – how to turn regional policy into international strategy
Diederich Bakker (Speaker)27 feb 2019
Activiteit: Invited talk
Branding in higher education: how to manage your institution's reputation
Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)13 sep 2018
Activiteit: Oral presentation
How do you compare to marketing and communication departments worldwide?
Diederich Bakker (Speaker), Mathias Falkenstein (Speaker)12 sep 2018
Activiteit: Oral presentation
Pers/media
Start-ups: Ostfriesland ist Entwicklungsland
30/11/18
1 item van Media-aandacht
Pers / media: Expert Comment