Diederich Bakker

Persoonlijk profiel

Teaching

Brand Management

Marketing Communications

Digital Marketing

International Marketing

Vingerafdruk Duik in de onderzoeksthema's waar Diederich Bakker actief is. Deze onderwerplabels komen voort uit het werk van deze persoon. Samen vormen ze een unieke vingerafdruk.

The Netherlands Business & Economics

Marketing Business & Economics

Internationalization Business & Economics

International business Business & Economics

Small and medium-sized enterprises Business & Economics

Social media Business & Economics

Conceptualization Business & Economics

Discourse Business & Economics

Netwerk Recente externe samenwerking op landenniveau. Duik in de details door op de stippen te klikken.

Projecten 2017 2017

1 Niet gestart
1 Actief

Groningermodel 2.0 en internationalisering i.s.m. Diederich Bakker

Grit, A. & Bakker, D.

1/05/17 → …

Project: Research

Groningen Export Club Cluster Project

Bakker, D., Manickam, A., Bakker, T. & Stuurt, R.

Project: Research

Onderzoeksoutput 2010 2018

4 Contribution to conference proceeding
3 Chapter
2 Abstract
2 Article
2 Meer
- 1 Inaugural speech
- 1 PhD Research external, graduation external

Conceptualising influencer marketing

Bakker, D., 18 okt 2018, In : Journal of emerging trends in marketing and management. 1, 1, blz. 79-87

Onderzoeksoutput: Article › Academic › peer review

Marketing

Social media

Conceptualization

Discourse

Decision-making process

Online mobile behavior – an intercultural perspective

Bakker, D., 28 sep 2017.

Onderzoeksoutput: Abstract › Other research output

The internationalisation of SMEs - Perspectives for the Northern Netherlands

Bakker, D., 2017, Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship.

Onderzoeksoutput: Inaugural speech › Other research output

Bestand

Internationalization

International business

The Netherlands

Small and medium-sized enterprises

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (redactie). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, blz. 41-57

Onderzoeksoutput: Chapter › Professional

Bestand