Northern China University of Technology

Bakker, D. (Visiting researcher)

International Business

Activiteit: Visiting an external academic institution

Description

2 week guest lecture at NCUT partner university. Undergraduate module at international trade bachelor program. Title of guest lecture and seminar: Marketing Management – managing brands

Periode	21 okt. 2019 → 1 nov. 2019
Bezoekend	Northern China University of Technology
Mate van erkenning	International

Keywords

marketing
merken
onderwijs

Research Focus Areas Hanze University of Applied Sciences

Ondernemerschap

Publinova thema's

Economie en Management
Mens en Maatschappij