Keywords
- marketing
- customer journey
- positionering
- klantreis
Research Focus Areas Hanze University of Applied Sciences
- Ondernemerschap
Publinova thema's
- ICT & Media
- Economie en Management
- Mens en Maatschappij
Marketing, de essentie, en de customer journey
- Karel Jan Alsem (Speaker)
Activiteit: Invited talk