Marketing 3.0

Karel Jan Alsem (Speaker)

Marketing en Ondernemen

Activiteit: Oral presentation

Description

Essence of 2nd ed of international version of Strategic Marketing Planning, by Alsem. Presentation during International Week of School of Business, Marketing and Finance

Periode	30 nov. 2023
Gehouden op	Marketing en Ondernemen
Mate van erkenning	International

Keywords

duurzaamheid
merkproduct
consumentengedrag

Research Focus Areas Hanze University of Applied Sciences

Ondernemerschap

Publinova thema's

ICT & Media
Economie en Management
Mens en Maatschappij