Keywords
- marketing
- pandemie
- klanten
- digitale ervaringen
- consumentengedrag
- online verkoop
Research Focus Areas Hanze University of Applied Sciences
- Ondernemerschap
Publinova thema's
- Economie en Management
- Mens en Maatschappij
How marketing has developed during the pandemic
- Bakker, D. (Speaker)
Activiteit: Invited talk