How do you compare to marketing and communication departments worldwide?

Bakker, D. (Speaker), Mathias Falkenstein (Speaker)

Activiteit: Oral presentation

Description

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and responsibilities and priorities. These items will be expanded upon by examples of communication do's and don'ts across the globe.
Periode12 sep 2018
EvenementstitelEAIE 2018: The 30th Annual EAIE Conference and Exhibition
EvenementstypeConference
LocatieGeneva, Switzerland

Keywords

  • hoger onderwijs
  • marketing