Branding in higher education: how to manage your institution's reputation

Bakker, D. (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)

Activiteit: Oral presentation

Description

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their many stakeholders? During this session, senior marketing leaders will share their experiences and some of the key tools and processes involved in great brand-development work.
Periode13 sep 2018
EvenementstitelEAIE 2018: The 30th Annual EAIE Conference and Exhibition
EvenementstypeConference
LocatieGeneva, Switzerland

Keywords

  • hoger onderwijs
  • marketing