As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their many stakeholders? During this session, senior marketing leaders will share their experiences and some of the key tools and processes involved in great brand-development work.
13 sep 2018
EAIE 2018: The 30th Annual EAIE Conference and Exhibition