45th EMAC Annual Conference 2016, Oslo

  • Daniela Naydenova (Speaker)

    Activiteit: Oral presentation

    Description

    Presentation of conference paper: “The effect of personalization and message framing on marketing communication processing and response”
    Periode27 mei 2016
    Evenementstitel45th EMAC Annual Conference 2016, Oslo
    EvenementstypeConference
    LocatieOslo, NorwayToon op kaart
    Mate van erkenningInternational

    Keywords

    • marketingcommunicatie
    • personalisatie