45th EMAC Annual Conference 2016, Oslo

Naydenova, D. (Speaker)

    Activiteit: Participation in conference

    Description

    Presentation of conference paper: “The effect of personalization and message framing on marketing communication processing and response”
    Periode27 mei 2016
    EvenementstypeConference
    LocatieOslo, Norway
    Mate van erkenningInternational

    Keywords

    • marketingcommunicatie
    • personalisatie