Vertical Brand Portfolio Management

Research output: Book/ReportBookAcademic

Original languageChinese
Place of PublicationBeijing, China
PublisherEconomy & Management Publishing House
Number of pages239
ISBN (Print)978-7-5096-5006-6
Publication statusPublished - 1 Nov 2017

Publication series

SeriesThe Classic Translated Series of Brand Building and Management


  • brand management
  • brand portfolio
  • marketing
  • retail
  • fast moving consumer goods (fmcg)
  • private labels
  • brand manufacturers

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