Understanding work-related social media use: an extension of theory of planned behavior

Ward van Zoonen, Joost Verhoeven, Wim Elving

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This study examines the motives of employees to engage in work
related social media use – i.e. the use of personal social media
accounts to communicate about work-related issues. The theory of
planned behavior (TPB) was used to explain this behavior.
Because social media can enable users to express their
identities, social identity expressiveness and self-identity
expressiveness were added to the TPB model. Through an online
questionnaire, using purposive sampling technique, 514 Dutch
employees were asked about their social media use and motivation
to do so. We used structural equation modelling (SEM) to test
our hypotheses. Results indicate that these identity constructs
enhance the predictive ability of the TPB. As such, workrelation
social media use is likely to take place spontaneously
rather than deliberately and consciously planned.
Translated title of the contributionWerkgerelateerd sociale media gebruik door de theorie van gepland gedrag
Original languageEnglish
Pages (from-to)164-183
JournalInternational Journal of Management, Economics & Social Sciences
Publication statusPublished - 2014


  • social media
  • working environment
  • employees
  • netherlands


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