Triodos Bank - mission-driven success pays off: from Dutch enfant terrible to European business leader

Frank Jan de Graaf

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Abstract

The story of Triodos Bank over the last 20 years reads as a success story. It is also a story about how principles are guiding business. However, principles need a pragmatic approach in order to be successful. Over the past 30 years the bank’s management has succeeded in balancing a clear focus to create value for society with the objectives of a financially sound company. This case will describe this development, focusing on a period of rapid growth from 1990 to 2009, in which the organization grew from a small entity to a serious bank.
Original languageEnglish
Title of host publicationBanking with Integrity
Subtitle of host publicationThe Winners of the Financial Crisis?
PublisherPalgrave Macmillan
Pages158-168
ISBN (Electronic)978-0-230-34649-9
Publication statusPublished - 2012

Publication series

NameHumanism in Business Series
PublisherPalgrave Macmillan

Keywords

  • banking
  • economic crises
  • Triodos Bank
  • business ethics

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  • Cite this

    de Graaf, F. J. (2012). Triodos Bank - mission-driven success pays off: from Dutch enfant terrible to European business leader. In Banking with Integrity: The Winners of the Financial Crisis? (pp. 158-168). (Humanism in Business Series). Palgrave Macmillan.