The story of Triodos Bank over the last 20 years reads as a success story. It is also a story about how principles are guiding business. However, principles need a pragmatic approach in order to be successful. Over the past 30 years the bank’s management has succeeded in balancing a clear focus to create value for society with the objectives of a financially sound company. This case will describe this development, focusing on a period of rapid growth from 1990 to 2009, in which the organization grew from a small entity to a serious bank.
|Title of host publication||Banking with Integrity|
|Subtitle of host publication||The Winners of the Financial Crisis?|
|Publication status||Published - 2012|
|Name||Humanism in Business Series|
- economic crises
- Triodos Bank
- business ethics
de Graaf, F. J. (2012). Triodos Bank - mission-driven success pays off: from Dutch enfant terrible to European business leader. In Banking with Integrity: The Winners of the Financial Crisis? (pp. 158-168). (Humanism in Business Series). Palgrave Macmillan.