The value compass: a study of consumer values and brand values

Social Sciences

• Value Systems 100%
• Attention 66%
• Books 66%
• Validation 66%
• Cross Cultural Difference 66%
• Marketing 33%
• Conceptualization 33%
• Marketing 33%
• Economic and Social Development 33%
• Perspective 33%
• Netherlands 33%
• Germany 33%
• Italy 33%
• Science 33%
• Priority 33%
• Progress 33%
• China 33%
• Equivalence 33%
• Consumer Value 33%

Economics, Econometrics and Finance

• Value Theory 66%
• Designation of Origin 33%
• Marketing Theory 33%
• Brand Image 33%

Psychology

• Consumer Behavior 66%
• Humans 33%