The value compass: a new perspective to branding

Erik Jan Kostelijk

Research output: Contribution to conference › Poster › Other research output

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Abstract

Posterpresentatie KCO conferentie 16 november 2015.

Original language	English
Number of pages	1
Publication status	Published - 16 Nov 2015
Event	Ondernemerschapsmiddag KCO - Hanze University of Applied Sciences, Groningen, Netherlands Duration: 16 Nov 2015 → … https://www.hanze.nl/nld/onderzoek/kenniscentra/centrum-ondernemerschap/kennisbank/evenement/terugblik-interne-conferentie-kco-16nov15

Seminar	Ondernemerschapsmiddag KCO
Country/Territory	Netherlands
City	Groningen
Period	16/11/15 → …
Internet address	https://www.hanze.nl/nld/onderzoek/kenniscentra/centrum-ondernemerschap/kennisbank/evenement/terugblik-interne-conferentie-kco-16nov15

@conference{42110da1c0ca4461a9990e003650a4b6,

title = "The value compass: a new perspective to branding",

abstract = "Posterpresentatie KCO conferentie 16 november 2015.",

keywords = "waardebepaling, marketing, valuation, marketing",

author = "Kostelijk, {Erik Jan}",

year = "2015",

month = nov,

day = "16",

language = "English",

note = "Ondernemerschapsmiddag KCO ; Conference date: 16-11-2015",

url = "https://www.hanze.nl/nld/onderzoek/kenniscentra/centrum-ondernemerschap/kennisbank/evenement/terugblik-interne-conferentie-kco-16nov15",

}