Abstract
By assessing four cases, this paper develops propositions about the transfer of employee oriented corporate social responsibility (CSR) practices within multinational SMEs. Specifically we explore whether an individual owner-manager can add value within a foreign subsidiary by means of normatively-based, employee-oriented CSR. Based on four case-studies we suggest that not only motives but also the skills of the owner/manager as an institutional entrepreneur are critical in dealing with institutional variance.
Original language | English |
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Publisher | Hanzehogeschool Groningen |
Number of pages | 42 |
Publication status | Published - 2014 |
Keywords
- multinationals
- corporate social responsibility
- labor relations
- organisational change
- stakeholder perspective
- value050