The social leverage of Le Grand Départ Tour de France Utrecht: developing an effective side-events program

Hans Slender, Bake Dijk, Froukje Smits

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Abstract for the European Association for Sport Management conference 2015 in Dublin. The aim of this study is to evaluate the effectiveness of the side-event program, with the focus on social, cultural, sportive and economic objectives. Further, the aim is to gain insight in how an major elite sport event can be socially leveraged through a side-event program.
Original languageDutch
Number of pages2
Publication statusPublished - 2015
Event23rd European Association for Sport Management (EASM) Conference 2015: 'sport management in the digital age' - Aviva Stadium, Dublin, Ireland
Duration: 9 Sept 201512 Sept 2015


Conference23rd European Association for Sport Management (EASM) Conference 2015
Abbreviated titleEASM
Internet address


  • sportevents
  • social leverage
  • social impacts
  • entrepreneurship

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