Abstract for the European Association for Sport Management conference 2015 in Dublin. The aim of this study is to evaluate the effectiveness of the side-event program, with the focus on social, cultural, sportive and economic objectives. Further, the aim is to gain insight in how an major elite sport event can be socially leveraged through a side-event program.
|Number of pages||2|
|Publication status||Published - 2015|
|Event||23rd European Association for Sport Management (EASM) Conference 2015: 'sport management in the digital age' - Aviva Stadium, Dublin, Ireland|
Duration: 9 Sep 2015 → 12 Sep 2015
|Conference||23rd European Association for Sport Management (EASM) Conference 2015|
|Period||9/09/15 → 12/09/15|
- social leverage
- social impacts
Slender, H., Dijk, B., & Smits, F. (2015). The social leverage of Le Grand Départ Tour de France Utrecht: developing an effective side-events program. Abstract from 23rd European Association for Sport Management (EASM) Conference 2015, Dublin, Ireland.