The influence of cross-cultural differences on consumer values: a case study

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Abstract

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences their preferences.
Original languageEnglish
PublisherHanze University of Applied Sciences
Number of pages71
Publication statusPublished - Nov 2017

Publication series

NameMarklinq Publication
No.12
ISSN (Print)2214-9597

Keywords

  • consumer behaviour
  • cultural differences
  • values

Cite this

Kostelijk, E. J., Alsem, K. J., & Ali, S. (2017). The influence of cross-cultural differences on consumer values: a case study. (Marklinq Publication ; No. 12). Hanze University of Applied Sciences.
Kostelijk, Erik Jan ; Alsem, Karel Jan ; Ali, Semra. / The influence of cross-cultural differences on consumer values: a case study. Hanze University of Applied Sciences, 2017. 71 p. (Marklinq Publication ; 12).
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Kostelijk, EJ, Alsem, KJ & Ali, S 2017, The influence of cross-cultural differences on consumer values: a case study. Marklinq Publication , no. 12, Hanze University of Applied Sciences.

The influence of cross-cultural differences on consumer values: a case study. / Kostelijk, Erik Jan; Alsem, Karel Jan; Ali, Semra.

Hanze University of Applied Sciences, 2017. 71 p. (Marklinq Publication ; No. 12).

Research output: Book/ReportReportProfessional

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T1 - The influence of cross-cultural differences on consumer values: a case study

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AB - Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences their preferences.

KW - consumentengedrag

KW - culturele diversiteit

KW - waarden

KW - marketing

KW - consumer behaviour

KW - cultural differences

KW - values

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T3 - Marklinq Publication

BT - The influence of cross-cultural differences on consumer values: a case study

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Kostelijk EJ, Alsem KJ, Ali S. The influence of cross-cultural differences on consumer values: a case study. Hanze University of Applied Sciences, 2017. 71 p. (Marklinq Publication ; 12).