The creative call of data science: an experiment: an innovation experiment in the Digital Society Hub

Research output: Contribution to conferencePaperProfessional

Abstract

Paper describes an experiment within the Digital Society Hub with students of the master International Communication, and IBM into big data applications within the communication profession
Original languageEnglish
Number of pages15
Publication statusPublished - 13 Oct 2017
Event19th Annual Congress of the European Public Relations Education and Research Association (EUPRERA) 2017: Public Relations and the Power of Creativity - Strategic opportunities, innovation and critical challenges - University of the Arts London, London, United Kingdom
Duration: 12 Oct 201714 Oct 2017
http://www.euprera2017.london/

Conference

Conference19th Annual Congress of the European Public Relations Education and Research Association (EUPRERA) 2017
Abbreviated titleEUPRERA 2017
CountryUnited Kingdom
CityLondon
Period12/10/1714/10/17
Internet address

Keywords

  • communication
  • big data

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