THE COMPLEXITY AND OPPORTUNITIES OF CSR

Wim Elving

THE COMPLEXITY AND OPPORTUNITIES OF CSR

Communication, Behaviour & Sustainable Society

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Abstract

In this chapter, I will present not only an outline of current developments of
corporate social responsibility (CSR), environmental, social, and governance
(ESG), and the Sustainable Development Goals (SDGs) related to the new
EU Corporate Sustainability Reporting Directive (European Union, 2024)
and the consequences these have for organizations but also the opportunities
and risks they provide in relation to the spread of disinformation. I will also
discuss the recent court cases against companies and governments regarding
greenwashing and discuss opportunities for organizations to position themselves
as innovative and attractive for future and current employees with a
focus on sustainability in the war for talent

Translated title of the contribution	De complexiteit en kansen van MVO
Original language	English
Title of host publication	Responsibility in Strategic Communication: Truth or Trap?
Editors	Denisa Helová, Petra Koudelková, Hana Moravcová, Stefania Romenti, Chiara Valentini
Place of Publication	UK
Publisher	Emerald Publishing
Chapter	3
Pages	18-29
Number of pages	12
Volume	8
Edition	8
ISBN (Electronic)	9781835497920
ISBN (Print)	1835497926
Publication status	Published - 1 Mar 2025
Event	EUPRERA 24th Annual Congress: Responsible Communication - or Communicating Responsibility? - Charles University Prague, Prague, Czech Republic Duration: 21 Sept 2023 → 23 Sept 2023 https://euprera2023.com/

Publication series

Series	Advances in Public Relations and communication management
Volume	8
ISSN	2398-3914

Conference

Conference	EUPRERA 24th Annual Congress
Country/Territory	Czech Republic
City	Prague
Period	21/09/23 → 23/09/23
Internet address	https://euprera2023.com/

Keywords

strategic communication
sustainability
communication
CSR
sustainable development goals
corporate social responsibility

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://bookstore.emerald.com/responsibility-in-strategic-communication-hb-9781835497937.html

Cite this

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title = "THE COMPLEXITY AND OPPORTUNITIES OF CSR",

abstract = "In this chapter, I will present not only an outline of current developments ofcorporate social responsibility (CSR), environmental, social, and governance(ESG), and the Sustainable Development Goals (SDGs) related to the newEU Corporate Sustainability Reporting Directive (European Union, 2024)and the consequences these have for organizations but also the opportunitiesand risks they provide in relation to the spread of disinformation. I will alsodiscuss the recent court cases against companies and governments regardinggreenwashing and discuss opportunities for organizations to position themselvesas innovative and attractive for future and current employees with afocus on sustainability in the war for talent",

keywords = "strategische communicatie, duurzaamheid, CSR, communicatie, duurzame ontwikkelingsdoelen, maatschappelijk verantwoord ondernemen, strategic communication, sustainability, communication, CSR, sustainable development goals, corporate social responsibility",

author = "Wim Elving",

year = "2025",

month = mar,

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language = "English",

isbn = "1835497926",

volume = "8",

series = "Advances in Public Relations and communication management",

publisher = "Emerald Publishing",

pages = "18--29",

editor = "Denisa Helov{\'a} and Petra Koudelkov{\'a} and Hana Moravcov{\'a} and Stefania Romenti and Chiara Valentini",

booktitle = "Responsibility in Strategic Communication: Truth or Trap?",

address = "United Kingdom",

edition = "8",

note = "EUPRERA 24th Annual Congress ; Conference date: 21-09-2023 Through 23-09-2023",

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Elving, W 2025, THE COMPLEXITY AND OPPORTUNITIES OF CSR. in D Helová, P Koudelková, H Moravcová, S Romenti & C Valentini (eds), Responsibility in Strategic Communication: Truth or Trap?. 8 edn, vol. 8, Emerald Publishing, UK, Advances in Public Relations and communication management, vol. 8, pp. 18-29, EUPRERA 24th Annual Congress, Prague, Czech Republic, 21/09/23. <https://bookstore.emerald.com/responsibility-in-strategic-communication-hb-9781835497937.html>

THE COMPLEXITY AND OPPORTUNITIES OF CSR. / Elving, Wim.
Responsibility in Strategic Communication: Truth or Trap?. ed. / Denisa Helová; Petra Koudelková; Hana Moravcová; Stefania Romenti; Chiara Valentini. Vol. 8 8. ed. UK: Emerald Publishing, 2025. p. 18-29 (Advances in Public Relations and communication management, Vol. 8).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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N2 - In this chapter, I will present not only an outline of current developments ofcorporate social responsibility (CSR), environmental, social, and governance(ESG), and the Sustainable Development Goals (SDGs) related to the newEU Corporate Sustainability Reporting Directive (European Union, 2024)and the consequences these have for organizations but also the opportunitiesand risks they provide in relation to the spread of disinformation. I will alsodiscuss the recent court cases against companies and governments regardinggreenwashing and discuss opportunities for organizations to position themselvesas innovative and attractive for future and current employees with afocus on sustainability in the war for talent

AB - In this chapter, I will present not only an outline of current developments ofcorporate social responsibility (CSR), environmental, social, and governance(ESG), and the Sustainable Development Goals (SDGs) related to the newEU Corporate Sustainability Reporting Directive (European Union, 2024)and the consequences these have for organizations but also the opportunitiesand risks they provide in relation to the spread of disinformation. I will alsodiscuss the recent court cases against companies and governments regardinggreenwashing and discuss opportunities for organizations to position themselvesas innovative and attractive for future and current employees with afocus on sustainability in the war for talent

KW - strategische communicatie

KW - duurzaamheid

KW - CSR

KW - communicatie

KW - duurzame ontwikkelingsdoelen

KW - maatschappelijk verantwoord ondernemen

KW - strategic communication

KW - sustainability

KW - communication

KW - CSR

KW - sustainable development goals

KW - corporate social responsibility

M3 - Chapter

SN - 1835497926

VL - 8

T3 - Advances in Public Relations and communication management

SP - 18

EP - 29

BT - Responsibility in Strategic Communication: Truth or Trap?

A2 - Helová, Denisa

A2 - Koudelková, Petra

A2 - Moravcová, Hana

A2 - Romenti, Stefania

A2 - Valentini, Chiara

PB - Emerald Publishing

CY - UK

T2 - EUPRERA 24th Annual Congress

Y2 - 21 September 2023 through 23 September 2023

ER -

THE COMPLEXITY AND OPPORTUNITIES OF CSR

Abstract

Publication series

Conference

Keywords

UN SDGs

Access to Document

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Cite this