The art of doing

Jan Jonker; Niels Faber

doi:10.1007/978-3-030-78157-6_14

The art of doing

Jan Jonker, Niels Faber

Radboud University, Nijmegen School of Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Abstract

Abstract The purpose of the Business Model Template (BMT) is to help you turn your idea into a viable project or organization. To illustrate this, two real-life case studies are offered in this chapter. Firstly, the KipCaravan project, which is a mobile home—a caravan—for chickens. It involves low-scale egg production in several locations. Secondly, the Sun at School NSV2 project in the city of Nijmegen. For both projects you will find a step-by-step description of the different routes followed. As you will see, the interpretation of the building blocks is different for every project and there is no best order in which to stack the building blocks. Bear in mind that both projects are still up and running successfully at the time of writing. These examples are shown in simplified versions and with the benefit of hindsight, of course. Perhaps the essence of doing business is having the courage to start without a ready-made recipe.

Original language	English
Title of host publication	Organizing for sustainability
Subtitle of host publication	a guide to developing new business models
Publisher	Palgrave Macmillan
Pages	177-186
Number of pages	10
ISBN (Electronic)	978-3-030-78157-6
ISBN (Print)	978-3-030-78156-9
DOIs	https://doi.org/10.1007/978-3-030-78157-6_14
Publication status	Published - 20 Jan 2021

Keywords

real-life cases
practice
interpretation
routes

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

Entrepreneurship

Research Focus Areas Research Centre or Centre of Expertise * (mandatory by Hanze)

New businessmodels

Access to Document

10.1007/978-3-030-78157-6_14

https://link.springer.com/chapter/10.1007/978-3-030-78157-6_14

Cite this

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The art of doing

Abstract

Keywords

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

Research Focus Areas Research Centre or Centre of Expertise * (mandatory by Hanze)

Access to Document

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Organizing for sustainability: a guide to developing new business models

Cite this