THE ANATOMY OF A PERSONAL SERVICE: THE EIGHT DIMENSIONS OF 'PERSONAL'

Jeroen van Grondelle, Marlies van Steenbergen, Aletta Smits, Tijs Timmerman, Koen van Turnhout, Harald Pol

Research output: Contribution to conferencePaperAcademic

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Abstract

Digitalization enables public organizations to personalize their services, tuning them to the specific situation, abilities, and preferences of the citizens. At the same time, digital services can be experienced as being less personal than face-toface contact by citizens. The large existing volume of academic literature on personalization mainly represents the service provider perspective. In contrast, in this paper we investigate what makes citizens experience a service as personal. The result are eight dimensions that capture the full range of individual experiences and expectations that citizens expressed in focus groups. These dimensions can serve as a framework for public sector organizations to explore the expectations of citizens of their own services and identify the areas in which they can improve the personal experiences they offer.
Translated title of the contributionDe Anatomie van een Persoonlijke Dienst: de Acht Dimensie van 'Persoonlijk'
Original languageEnglish
Pages1-13
Number of pages13
DOIs
Publication statusPublished - 1 Jun 2023
Externally publishedYes
Event36th Bled eConference Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability - Slovenia, Slovenia
Duration: 25 Jun 202328 Jun 2023
https://bledconference.org/conference-programme/

Conference

Conference36th Bled eConference Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability
Country/TerritorySlovenia
Period25/06/2328/06/23
Internet address

Keywords

  • personal service
  • digitalization
  • digitalisation
  • public organizations
  • public organisations

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