| Original language | Dutch |
|---|---|
| Title of host publication | Cursus Marketingmanagement, Open Universiteit 1 |
| Pages | 237-272 |
| Publication status | Published - 1998 |
| Externally published | Yes |
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Strategische analysemethoden, leereenheid 7
- K.J. Alsem
- , C.J. Gelderman (Editor)
- University of Groningen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional