| Original language | Dutch |
|---|---|
| Title of host publication | Cursus Marketingmanagement, Open Universiteit 1 |
| Pages | 237-272 |
| Publication status | Published - 1998 |
| Externally published | Yes |
Strategische analysemethoden, leereenheid 7
K.J. Alsem, C.J. Gelderman (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional