Strategische analysemethoden, leereenheid 7

K.J. Alsem, C.J. Gelderman (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageDutch
Title of host publicationCursus Marketingmanagement, Open Universiteit 1
Pages237-272
Publication statusPublished - 1998
Externally publishedYes

Cite this

Alsem, K. J., & Gelderman, C. J. (Ed.) (1998). Strategische analysemethoden, leereenheid 7. In Cursus Marketingmanagement, Open Universiteit 1 (pp. 237-272)
Alsem, K.J. ; Gelderman, C.J. (Editor). / Strategische analysemethoden, leereenheid 7. Cursus Marketingmanagement, Open Universiteit 1. 1998. pp. 237-272
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author = "K.J. Alsem and C.J. Gelderman",
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Alsem, KJ & Gelderman, CJ (ed.) 1998, Strategische analysemethoden, leereenheid 7. in Cursus Marketingmanagement, Open Universiteit 1. pp. 237-272.

Strategische analysemethoden, leereenheid 7. / Alsem, K.J.; Gelderman, C.J. (Editor).

Cursus Marketingmanagement, Open Universiteit 1. 1998. p. 237-272.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Strategische analysemethoden, leereenheid 7

AU - Alsem, K.J.

A2 - Gelderman, C.J.

PY - 1998

Y1 - 1998

KW - marketing

M3 - Chapter

SP - 237

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BT - Cursus Marketingmanagement, Open Universiteit 1

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Alsem KJ, Gelderman CJ, (ed.). Strategische analysemethoden, leereenheid 7. In Cursus Marketingmanagement, Open Universiteit 1. 1998. p. 237-272