Abstract
The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.
| Translated title of the contribution | Strategische Marketingplanning: Een stapsgewijze aanpak |
|---|---|
| Original language | English |
| Place of Publication | Abingdon, Oxon |
| Publisher | Routledge |
| Number of pages | 457 |
| Edition | 2 |
| ISBN (Electronic) | 978-1-003-38148-8 |
| ISBN (Print) | 978-1-032-46383-4 |
| Publication status | Published - 10 Jan 2024 |
Keywords
- marketing
- strategy
- branding
- sustainable behaviour
- digitalization
- digitalisation