Short-term effects on web site visits on brand equity

K.R.E. Huizingh, K.J. Alsem, M. Saren (Editor), A. Wilson (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Contribution to conference proceeding › Professional

Original languageDutch
Title of host publicationProceedings of the 32nd EMAC conference
Number of pages109
Publication statusPublished - 2003
Externally publishedYes

Keywords

  • marketing
  • web sites

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